Client Airbnb

Project Type Animation

Date 2022

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CHALLENGE
Working on an already truncated timeline ahead of World Privacy Day, a last-minute pivot in client direction resulted in a quickly turned around solution for the Airbnb Privacy Team’s training animation.

SOLUTION

After developing a direction that involved a transition from live action to animation, the client pivot necessitated a whole new concept, in which original character Owlivia the Privacy Owl visited some of Airbnb’s most unique destinations, explaining the ins and outs of Airbnb’s privacy policies along the way. The Privacy Day launch was a huge success, leading to additional animations and videos in the series, and additional opportunities within the Airbnb organization.