Client National Car Rental

Project Type Experiential, Live Tour

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CHALLENGE
National Car Rental wanted to leverage their sponsorship of PGA Golf Pro Keegan Bradley with a national Pro-Am Tournament Tour.

SOLUTION

A fully integrated Tour experience was created, which included a branded, customized Tour Bus with on-site club fittings, tournament media kits, talent photoshoots, design and maintenance of two custom websites, and a Tour Diary social channel.