Client Coupa

Project Type Animation

Date 2022

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CHALLENGE
Coupa needed a tool to help launch their new Advantage product, explaining the many features to both the sales team and prospective customers in a succinct and engaging way. 

SOLUTION
Leveraging and updating Coupa's underutilized library of 'Coupanions', a linear-themed explainer video was brought to life with dynamic typography and micro character animations, successfully explaining the world of Coupa Advantage to the target audiences. The clip was well-received and led to animation and branding projects for additonal teams at Coupa.