Client IMG Academy

Project Type Video

Date 2019

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CHALLENGE
IMG Academy needed a fresh anthem video to showcase its 600+ acre Florida campus and the ever-expanding, state-of-the art sports training facilities therein, while targeting and enticing its largest of many target audiences, potential youth sports campers and their families.

SOLUTION

Working with partner agency 160/90, we spent a week of pre -dawn to dusk shoot days wrangling teen athletes, coaches, smoke machines, golf cart-mounted cameras and magic hour lighting to produce an inspiring promo spot for IMG Academy’s extensive sports camp offerings that ultimately aired during the 2019 NBA All-Star Game broadcast.