Client American Axes

Project Type Branding

Date 2020

​

CHALLENGE
An old agency colleague had struck out on his own, and needed help with the branding of his new metro-Atlanta-based axe throwing venture.

SOLUTION

I developed the brand voice, concept, and design that launched American Axes flagship destination in Marietta, Georgia. An immediate success, American Axes quickly expanded to multiple locations in both Georgia and Colorado as well as a traveling mobile experience, and are now an established brand in the axe throwing world.