Client Kia Motors

Project Type Experiential

​

CHALLENGE
As the Official Automotive Partner of the NBA, Kia wanted to make a memorable impression at the 2017 All-Star Game in New Orleans.

SOLUTION
Establishing a partnership with Uber, Kia offered free rides to fans at the NBA All-Star Weekend in New Orleans. If they were lucky enough to score one of six branded Kia vehicles, riders were surprised with pop-up trivia, NBA celebrity appearances, and a chance to win prizes ranging from autographed jerseys to tickets to the big game!