Client Major League Soccer

Project Type Experiential, Live Event

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CHALLENGE
Major League Soccer needed a quick set-up, quick tear-down, on-field experience to hype up the crowd ahead of the 2016 MLS All-Star game kick-off.

SOLUTION

With minimal time to plan, concept, produce, staff, train, and rehearse, a live America vs. UK DJ battle lit up center field, echoing the upcoming battle pitting the best soccer players in North America against the pride of North London, Arsenal FC. The quick set of DJs Kap Slap and Jacob Plant trading energizing tunes was complemented by choreographed video boards, synchronized pyrotechnics, and a larger-than-life, human-powered equalizer.