Client Parmalat Canada

Project Type Experiential, Digital

Date 2012

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CHALLENGE
Parmalat Canada wanted Astro Kik, their new drinkable yogurt product, to be top of mind for moms and kids alike as a healthier, energizing, after-school alternative to carbonated energy drinks.

SOLUTION

Activating at MuchMusic's Big Jingle, a branded Astro Kik experience was developed, anchored by a fully customized "Kik-able" vending machine. Attendees were invited to register with their social credentials, select their Kik flavor of choice, and Kik it! Our touch and wifi enabled machine captured data, pushed a Kik-pic out to users' social channels and of course, dispensed a delicious Astro Kik. As word spread, both kids and parents were lining up around Toronto's Scotiabank Arena concourse to get their Kiks in!