Client Starwood/Marriott

Project Type Experiential

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CHALLENGE
Starwood/Marriott needed an effective and memorable way to launch and showcase the new app-based keyless entry tech they were implementing in their luxury destination hotels around the world.

SOLUTION

At the Starwood Preferred Guest activation at the U.S. Open Tennis Championship in New York, this custom app was featured on oversized touch displays and showcased SPG's new keyless entry system rolling out across all their properties, while also promoting SPG's partnership with American Express and encouraging members to enter to win a dream vacation.