Client Olympus/OM SYSTEM

Project Type Experiential, Print, Digital

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CHALLENGE
As a title sponsor of the World Ski and Snowboard Festival in Whistler, BC, Canada, Olympus was looking for new ways to activate their camera brand.

SOLUTION

An integrated campaign focusing on the Olympus TOUGH line of cameras, zoomflashPOW! featured a title sponsorship of thePro Photographer Showdown, print and online advertising, innovative on-site product demos with custom ice sculptures, and an online amateur photography contest.